How to Use a Sales Funnel Approach For Online Sales
In online sales, you have a proper approach for perspective customers to progressively work through your sales cycle. In your product creation strategies you need to think about using some kind of step-by-step guide to a successful sale.
I am going to discuss some ideas about using your ticket for real time (versus just using a sales funnel).
Review of Basic Sales Funnel Theory
The basic idea of a funnel is that of increasingly more expensive products. The typical example is that of a sales funnel that starts with a free item, progresses to a $ 10- $ 30 item, then a $ 50- $ 100 product, then progressively adds $ 500, $ 1000 and $ 1000 + items clickfunnels pricing chart.
Why? The basic theory of sales funnels indicates that individuals become more closely acquainted with you and your products over time and time over more expensive items to buy. The funnel aspect of it comes from the idea that as you move in price, the more expensive product goes down.
The idea is that many will ‘buy’ a free item, a certain percentage of those will buy a $ 10 item, a certain percentage of those will buy a $ 50 item, and so on.
This sale is a sales process by which I have grown my business to a $ 20,000 plus monthly online business.
However, over the last month I have been experimenting with another application of the funnel theory, and have shown strong initial results.
Reverse Sales Funnel
This application of sales is a phenomenon that is based on the idea of a reverse sales funnel. A reverse sales funnel will be a funnel where you will introduce the prospect to the highest – priced product in your funnel first, then if they do not buy the higher priced product, offer a lower price item.
Two things are important here:
1) Some people will buy the highly priced product early on – so why are you going to be the highest ticket item first?
2) Exposing a high ticket item A prospect whose first impression of you involves reading a sales page for a $ 5000 product is going to see you, your quality, and your status differently if their first impression of $ 10 ebook The difference would also be if you compared $ 10 with $ 100 or $ 100 with $ 5000
If you are out to attract potential customers and develop your online presence and exposure, you will be the owner of internet marketing.